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Big Brother

How should college students use credit?  Responsibly. 
Lubna's campaign positioned Citibank as the older, wiser
brother who encouraged students to behave responsibly,
from handling an emergency to using sunblock.

Citibank became the #1 credit card amongst college students.

Brand Campaign

Brand Campaign

Magazine FSI

Magazine FSI

Direct Mail Brochure

Direct Mail Brochure

Inside Brochure, Removable Emergency Stickers

Inside Brochure, Removable Emergency Stickers

Aerial Banner

Aerial Banner

Free Laundry Bag Give Away

Free Laundry Bag Give Away