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Big Brother

How should college students use credit?  Responsibly. 
Lubna's campaign positioned Citibank as the older, wiser
brother who encouraged students to behave responsibly,
from handling an emergency to using sunblock.

Citibank became the #1 credit card amongst college students.

 Brand Campaign

Brand Campaign

 Magazine FSI

Magazine FSI

 Direct Mail Brochure

Direct Mail Brochure

 Inside Brochure, Removable Emergency Stickers

Inside Brochure, Removable Emergency Stickers

 Aerial Banner

Aerial Banner

 Free Laundry Bag Give Away

Free Laundry Bag Give Away