Get the Picture.
1998 heralded the end of film. Digital camera's were now accessible
to the average consumer. Fujifilm wanted to promote their latest
digital innovations without destroying their film business.
Lubna realized Fujifilm had to broaden their communications strategy
from film to imaging. "Get the Picture", took the emphasis off
"how" a picture is taken, and put it back on the joy of
capturing the beauty of everyday moments.
In 2005, Fujfilm launches the Get the Picture Online Service,
a mobile phone application that allowed users to upload pictures
from their phone and then pick up the prints from over 10,000 retail locations.
As Fujifilm continues to innovate, Get the Picture takes them into the future.