Snob Appeal

Moet Henessey needed to get this Old World brand
out of the kitchen and into the bar.

Lubna leveraged Grand Marnier’s heritage into Snob Appeal.
The print and PR campaign deployed bartenders and models
as brand ambassadors who recommended and drank signature
cocktails mixed with Grand Marnier.

A Grand Marnier margaritas or cosmopolitan are now
recognized as the cognoscenti’s cocktail.