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The Femine Feminist

An iconic company since the 1920s, Maidenform
wanted to revive its once edgy brand voice.

Lubna realized that a post-feminist world was
grappling with a new definition of femininity. 
Her campaign celebrates how women balance
strength and vulnerability, and celebrates how
great it is to be a Woman.

  Brand Campaign

Brand Campaign

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  Brand Vision Book

Brand Vision Book

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