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Mmm...mmm...Meze

A new fast casual chain integrates Turkish, Greek and Lebanese cuisine.  
The vision aims to rescue this fresh and succulent cuisine from the stale
reputation fostered by uninspired and greasy falafel and gyros stands.

The client approaches Lubna after three design firms fail to capture his vision.  
Lubna deployed the IBMO’s VisualDNA Workshop to create a 360° branding
program that included naming and positioning the nascent brand as well as
planning menus and developing architectural design.

In the first month of opening, Meze Grill, drew lines that stretched down the block.  

 Strategic Blueprint

Strategic Blueprint

 Name, Identity, Stationary

Name, Identity, Stationary

 Exterior Signage

Exterior Signage

 Interior

Interior

 Mission Wall

Mission Wall

 Uniforms

Uniforms

 Website

Website