The campaign positioned No nonsense as the consumer’s savvy
offering stylish solutions to everyday fashion dilemmas.
Lubna understood that relationships are what matter to this target.
Over 60,000 women became Facebook fans and shared their
photographs, videos and stories about their No nonsense friendships.
To encourage women to share their stories, photos and videos each
entrant was given two pairs of socks, one for them and one for their best friend.
The Web 1.0 ecommerce site was given a complete overhaul.
The new UX-driven site features chic photography, detailed product shots
and informative product videos. Engaging and efficient, the website
reinforces the revitalized brand vision.
No nonsense went from being irrelevant among women 18-35,
to engaging over 60,000 women through Facebook YouTube.