a household name, No nonsense suffers from irrelevance.
Women eschew control top pantyhose, its flagship product.
The iconic brand loses ground to innovative alternatives like Spanx.
Lubna resuscitates and reinvigorates No nonsense by
masterminding a 360° overhaul. The rebrand attracts stylish,
contemporary women with a range of fashionable, functional and
well-priced products from intimates to hosiery.