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Although a household name, No nonsense suffers from irrelevance. 
Women eschew control top pantyhose, its flagship product.
The iconic brand loses ground to innovative alternatives like Spanx.
Lubna resuscitates and reinvigorates No nonsense by
masterminding a 360° overhaul.  The rebrand attracts stylish,
contemporary women with a range of fashionable, functional and
well-priced products from intimates to hosiery.

  Branding Campaign  "Between Friends, There’s No nonsense," personified No nonsense as the consumer’s savvy confidante, offering stylish solutions to everyday fashion dilemmas and
 resonating with women’s innate abilities to form relationships.  The Between Friends contest inspired over 60,000 women to share their photographs, videos and stories about their No nonsense friendships.

Branding Campaign
"Between Friends, There’s No nonsense,"
personified No nonsense as the consumer’s savvy
confidante, offering stylish solutions to everyday
fashion dilemmas and resonating with women’s
innate abilities to form relationships.

The Between Friends contest inspired over 60,000
women to share their photographs, videos and
stories about their No nonsense friendships.

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  Banner Ads

Banner Ads

  Facebook Widget

Facebook Widget

  Contest Entries

Contest Entries

 E-commerce Website

E-commerce Website

  Branded Content Style Videos and Revamped Product Shots

Branded Content Style Videos and Revamped Product Shots

  Packaging   System  Big
 box stores threatened to drop the brand's latest product innovation due to outdated and
 confusing packaging.  The elevated redesign focuses on fashion and 
function.  The fresh, contemporary and user-friendly packaging  increased
 sales and preserved coveted shelf space. The new system was then implemented across all SKU's

Packaging System
Big box stores threatened to drop the brand's latest product innovation due to outdated and confusing packaging.
The elevated redesign focuses on fashion and function.  The fresh, contemporary and user-friendly packaging
increased sales and preserved coveted shelf space. The new system was then implemented across all SKU's