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Stay Interesting

Facing competition from “boutique” style hotels, Renaissance
needed to upgrade from sterile to stunning. Their communications strategy
had to resonate internally to franchisees and externally to consumers.
The “Stay Interesting” position and tagline inspired franchises to
adopt the new corporate vision and convinced consumers
that Renaissance would make their "Stay" Interesting.

 Branding Campaign

Branding Campaign

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 Brand Vision Book

Brand Vision Book

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