images-1 8.41.25 AM.jpg

Competitive Clarity

Murdoch’s strategy to take the WSJ national threatened the
perception of USA Today as the nation’s most popular newspaper.  
Lubna’s insight is to battle misconceptions with clarity. 
A 360° B2B campaign targeted media buyers and planners
and highlights USA Today’s indisputable market leadership. 

USAT.jpg

Street Theater performers, outside an ad industry award dinner captured
the attention of advertising media buyers leaders in New York.