The Making of Phoebe Fontaine
The Making of Phoebe Fontaine

The client eschewed a real spokesperson, after all a fictional character does
not go to jail for lying about stock trades. Phoebe had to look,
sound and feel real for her advice to be taken seriously.

The Photo-realistic approach combined with an authentic voice worked.
GP was inundated with requests for interviews with the press-shy Phoebe.


Phoebe charmed consumers and distributors, and Vanity Fair preserved
its #1 market share, through exclusive deals with club stores.


Brand Bible
Brand Bible

Lubna personified the brand, by creating Phoebe Fontaine.
A savvy mom and inspiring friend, who shared the joys and
ease of entertaining friends and family.