Watch Yourself Change.
The Atkins craze and yo-yo dieting fads eroded Weight Watchers'
leading market share and send its stock plummeting. Lubna shifted
the direction from food and counting points to personal transformation.
Dieters, mainly women, relate to these Real Life stories. Weight Watchers
focused less on dieters fitting into what they could or could not eat and
more on gaining the freedom, energy and confidence to lead satisfying lives.
Today Weight Watchers remains fit while fads like Atkins have gone bust